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Google Tag Manager is a tag management system (TMS) that allows Eaton Partners to quickly and easily update tracking codes and related code fragments collectively known as tags on our website.
Hotjar allows Eaton Partners to track how users engage with our website. We use interactive heatmaps that show clicks and actions, recordings of user sessions, and more to improve our website, and understand how our users interact with the website.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users. Eaton Partners uses this tool to create ads, increase website traffic, and track paid advertisement conversions.
Pardot is a software as a service (SaaS) marketing automation platform offered by Salesforce with services that include email automation, targeted email campaigns and lead management. Eaton Partners uses Pardot to manage contact information sent using the websites forms.
Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Eaton Partners uses Google Analytics to track audience, acquisition, behavior, and conversion goals on the website. Eaton Partners also tracks demographics and interests using Google Analytics.